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The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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A marketing podcast for Austin marketers, by an Austin marketer, featuring Austin marketers. Let's build a community of fellow marketing weirdos and show this industry how to keep it weird.
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Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of thi…
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H&R Block on Reinventing Relevance for Gen Z
31:57
31:57
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Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of…
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How to Connect with Red and Blue Customers
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33:36
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33:36
Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Bra…
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Growing Your Brand with Referrals & Relationships
30:03
30:03
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30:03
Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Re…
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Talk to Your Customers, Transform Your Brand
29:41
29:41
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Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach t…
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This week on On Brand, we’re shaking things up with a very special guest—DJ Waldow! Longtime listeners may remember that DJ and I co-hosted The Work Talk Show, a podcast all about how work gets done today. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify, Apple Po…
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Audience Strategy Hacks from Amazon and MrBeast
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30:00
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30:00
Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. With a decade of experience crafting digital content for top creators and brands—including MrBeast, Amazon, and Champion—Adam understands what makes social media truly engaging. A 3x Tel…
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Timeless Leadership and the Power of Clear Communication
30:40
30:40
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30:40
Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company’s global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today’s leaders…
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Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. …
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Brand Storytelling Takes Flight at Southwest Air
36:03
36:03
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Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one w…
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Context is King: Designing with Purpose and Impact
28:25
28:25
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28:25
Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast. About Todd Bracher T…
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Revolutionizing Brand Storytelling with Superplastic
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28:32
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On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands …
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How Crayola Champions Creativity & Connection
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37:51
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In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for…
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From President Clinton’s Office to Crisis Communication
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29:55
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Elie Jacobs is a Founding Partner at Purposeful Advisors. With a career that began in President Clinton's post-presidential office, Elie has worked for some of the world's leading public affairs and strategic communications consultancies helping clients navigate the increasingly crisis-fraught media landscape. We discussed all of this and more this…
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Pushing Creative Boundaries with Cannabis Advertising
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29:56
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Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all o…
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Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast. About Joe Wright Joe Wright is Co-Founder, Director, and…
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This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss whi…
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